PH wins ‘Best Diving Destination Award’ in China

(UPDATES) THE Philippine Embassy in China on Wednesday said the Philippines won the “Best Diving Destination Award” at the recent Diving Resort Travel Show in Beijing.

The embassy said the Philippines also won “Best Tourism Promotion Partnership Award” during the Diving Resort Travel Show Beijing 2024 held from August 1 in Beijing.

Twelve dive shops, resorts or liveaboards from the Philippines took part in the event to showcase the country as a dive destination, which “generated substantial sales leads for the participants,” the embassy posted on the X social media platform.

Philippine Ambassador to China Jaime FlorCruz said dive tourism contributed over P73 billion to the Philippine economy in 2023, twice the revenue generated by the industry in