More Filipinos use messaging apps to reach businesses
Janvic Mateo – The Philippine Star
August 20, 2022 | 12:00am
It said 71 percent of respondents from the Philippines have adopted business messaging or the use of messaging applications and other channels to reach out to businesses.
STAR / File
MANILA, Philippines — Filipino consumers now reach out to businesses through messaging applications more frequently compared to the pre-pandemic period, a study conducted by Meta and the US-based Boston Consulting Group found.
It said 71 percent of respondents from the Philippines have adopted business messaging or the use of messaging applications and other channels to reach out to businesses.
The Philippines ranked second among those included by the survey, after Vietnam with 73 percent
