DoT drops ad agency over flawed video
(UPDATE) THE Department of Tourism (DoT) said on Monday it will terminate its contract with DDB Philippines, the agency it hired to prepare a promotional campaign for its new slogan, “Love the Philippines.”
In a statement, the department said it is in solidarity with Filipinos who were outraged by the use of stock footage shot in other countries in the audiovisual presentation (AVP) produced by DDB Philippines.
The contract specifies that “material/s produced by the winning bidder should be original and aligned with the DoT’s advocacies.”
The department said it “reserves the right to change, suspend, or discontinue temporarily or permanently the contract at any time should the DoT deem the agency incapable of the project.”
It said it did not pay the agency for producing the presentation.
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DDB has apologized for including stock footage taken in Thailand, Indonesia and Dubai in the video presentation.
“As DDB Philippines has publicly apologized, taken full responsibility and admitted in no uncertain terms that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation[s] under the contract and a direct contravention with the DoT’s objectives for enhanced tourism branding, the DoT hereby exercises its right
